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Business Side of DesignBusiness Side of DesignBusiness Side of Design

Business Side of Design

The “A” side of design focuses on the creative skills inherent to every design discipline. The “B” side focuses on the “business” aspects necessary in creating a sustainable professional practice.

This course explores the fundamentals of promotion, business development and fiscal responsibility necessary to maintaining viable organizations; whether in the form of sole practitioner or incorporated business entities. Understanding the roles of marketing executives, strategic planners, account services and production personnel as players working together with designers on the final creative deliverable is the key to entering the professional market and differentiate the individual as a “strategic design thinker”.

Below are examples of personal branding projects completed by past students in this course. Click the links to see the materials:

Connor Irwin

Maggie Henderson

Ian Culver


  • Business Side of Design, Spring Semesters

  • Marjorie Ann Steele

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